Author | Lovelock, Christopher H |
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Title | Services marketing : Australia and New Zealand / Christophe H. Lovelck, Paul G. Patterson, Rhett H. Walker |
Imprint | Sydney : Prentice Hall, c1998 |
Descript | xi, 570 p |
Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.800994 L911S 1998 | CHECK SHELVES |
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