Services marketing : Australia and New Zealand / Christophe H. Lovelck, Paul G. Patterson, Rhett H. Walker

Author	Lovelock, Christopher H
Title	Services marketing : Australia and New Zealand / Christophe H. Lovelck, Paul G. Patterson, Rhett H. Walker
Imprint	Sydney : Prentice Hall, c1998
Descript	xi, 570 p

CONTENT

Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management

Services industries -- Australia -- Marketing Services industries -- New Zealand -- Marketing Customer services -- Australia -- Marketing Customer services -- New Zealand -- Marketing

LOCATION	CALL#	STATUS
Chula Business School Library	658.800994 L911S 1998	CHECK SHELVES

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