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AuthorLovelock, Christopher H
TitleServices marketing : Australia and New Zealand / Christophe H. Lovelck, Paul G. Patterson, Rhett H. Walker
Imprint Sydney : Prentice Hall, c1998
Descript xi, 570 p

CONTENT

Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management


Services industries -- Australia -- Marketing Services industries -- New Zealand -- Marketing Customer services -- Australia -- Marketing Customer services -- New Zealand -- Marketing

LOCATIONCALL#STATUS
Chula Business School Library658.800994 L911S 1998CHECK SHELVES

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