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AuthorEwen, Stuart
TitlePR! : a social history of spin / Stuart Ewen
Imprint New York : Basic Books, 1996
Edition 1st ed
Descript xv, 480 p. : ill.; 24 cm

CONTENT

Stagecraft and truth in an age of public relations: Visiting Edward Bernays -- Dealing in reality -- The crowd is in the saddle progressive politics and the rise of public relations: Truth happens: an age of publicity begins -- Controlling chaos -- Educate the public -- House of truth -- Changing rhetorics of persuasion: Social psychology and the quest for the public mind -- Unseen engineers -- Modern pipelines of persuasion -- Optical illusions -- Battles for the American way: Silver chains and friendly giants -- The greater good -- The new deal and the publicity of social enterprise -- Money talks: the publicity of private enterprise -- Commercializing the cosmos: Public ultimatums -- Engineering consensus


Public Relations Public Relations -- United States

LOCATIONCALL#STATUS
Communication Arts Library659.2 E94P 1996CHECK SHELVES

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