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TitleBranding@thedigitalage / edited by Herbert Meyers and Richard Gerstman
Imprint New York : Palgrave, 2001
Edition 1st ed
Descript xii, 178 p. : ill.; 24 cm


Introduction -- The internet explosion -- From retailing to e-tailing -- E-retailing: a look ahead -- Web brands -- The strategic role of e-branding -- The dynamics for package goods on the internet -- Brand design for digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium

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Communication Arts Library658.827 Bh818 2001CHECK SHELVES

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