Branding@thedigitalage / edited by Herbert Meyers and Richard Gerstman
Imprint
New York : Palgrave, 2001
Edition
1st ed
Descript
xii, 178 p. : ill.; 24 cm
CONTENT
Introduction -- The internet explosion -- From retailing to e-tailing -- E-retailing: a look ahead -- Web brands -- The strategic role of e-branding -- The dynamics for package goods on the internet -- Brand design for digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium