Annual Member
| Author | Lehmann, Donald R |
|---|---|
| Title | Analysis for marketing planning / Donald R. Lehmann and Russell S. Winer |
| Imprint | Boston : McGraw-Hill, 2002 |
| Edition | 5th ed |
| Descript | xiii, 256 p. ; 23 cm |
Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing product strategy
| LOCATION | CALL# | STATUS |
|---|---|---|
| Language Institute Library | 428.638 L523A | CHECK SHELVES |
| Central Library (4th Floor) | 658.802 L523A 2002 | CHECK SHELVES |
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