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AuthorLehmann, Donald R
TitleAnalysis for marketing planning / Donald R. Lehmann and Russell S. Winer
Imprint Boston : McGraw-Hill, 2002
Edition 5th ed
Descript xiii, 256 p. ; 23 cm


Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing product strategy

Marketing -- United States -- Management

Language Institute Library428.638 L523ACHECK SHELVES
Central Library (4th Floor)658.802 L523A 2002CHECK SHELVES

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