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AuthorJeffres, Leo W
TitleMass media effects / Leo W. Jeffres and Richard M. Perloff
Imprint Prospect Heights, Illinois : Waveland Press, 1997
Edition 2nd ed
Descript ix, 494 p.; 23 cm


Studying media effects -- Effects of media on individuals -- Mitigating circumstances for media effects -- Media effects and communication campaigns -- Theories of accumulative effects -- Efffects of media on public opinion -- Social effects: violence, pornography, and stereotyping -- Social effects: children and the mass media -- Political effects of the media-election campaigns -- Economic effects of the media -- Cultural effects of the media -- Long-term media effects on institutions and society -- Mass media, communication systems, and social systems

Mass Media

Communication Arts Library302.23 J46M 1997CHECK SHELVES

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