Author | Lasserre, Philippe |
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Title | Strategy and management in Asia Pacific / Philippe Lasserre and Hellmut Schutte |
Imprint | London : McGraw-Hill, c1999 |
Descript | ix, 520 p |
The strategic importance of Asia Pacific ; Developing strategies for Asia Pacific : cases -- Chemical Corporation of America -- Gemplus Technologies Asia -- Otis Elevator in Vietnam -- Ahlstrom Korea ; Marketing to Asia customers : cases -- Carrefour in Asia. Taiwan: a bridgehead into Asia -- Cartier Japan -- Club Med Japan -- Goal! Japan Scores in soccer -- Unilever's Wall's Ice Cream in China ; Business-to-Business marketing : cases -- SHAIC : marketing electromagnetic flowmeters in China -- SKF in Vietnam -- Gilman Office Automation Bangkok, Thailand ; The Players : cases -- Acer -- The Beijing Matsushita Color CRT Co. Ltd. -- Daewoo's French affair -- The Salim Group -- China Eastern Airlines: building competitive advantage ; Asian business logic : cases -- PT Indorayon: a strategic vision -- Chicago Truck and Diesel, Philaysia -- Peter Clausen ; Partnerships : cases -- Siam Polyester Company -- Tianjin Merlin Gerin -- Daewoo and General Motors ; People and organization in Asia : cases -- Henkel Asia-Pacific -- The Evaluation -- ACCOR in Asia
LOCATION | CALL# | STATUS |
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Sasin Library | 338.8885 L347S 1999 | CHECK SHELVES |
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