The strategic importance of Asia Pacific ; Developing strategies for Asia Pacific : cases -- Chemical Corporation of America -- Gemplus Technologies Asia -- Otis Elevator in Vietnam -- Ahlstrom Korea ; Marketing to Asia customers : cases -- Carrefour in Asia. Taiwan: a bridgehead into Asia -- Cartier Japan -- Club Med Japan -- Goal! Japan Scores in soccer -- Unilever's Wall's Ice Cream in China ; Business-to-Business marketing : cases -- SHAIC : marketing electromagnetic flowmeters in China -- SKF in Vietnam -- Gilman Office Automation Bangkok, Thailand ; The Players : cases -- Acer -- The Beijing Matsushita Color CRT Co. Ltd. -- Daewoo's French affair -- The Salim Group -- China Eastern Airlines: building competitive advantage ; Asian business logic : cases -- PT Indorayon: a strategic vision -- Chicago Truck and Diesel, Philaysia -- Peter Clausen ; Partnerships : cases -- Siam Polyester Company -- Tianjin Merlin Gerin -- Daewoo and General Motors ; People and organization in Asia : cases -- Henkel Asia-Pacific -- The Evaluation -- ACCOR in Asia

1. International business enterprises -- America -- Management
2. Joint ventures -- America
3. Intercultural communication
4. America -- Foreign economic relations -- Pacific Area
5. Pacific Area -- Foreign economic relations -- America
6. America -- Foreign economic realtions -- Asia
7. Asia -- Foreign economic relations -- America