Getting started in speaking, training, or seminar consulting / Robert W. Bly
Imprint
New York : Wiley, c2001
Descript
xi, 260 p
CONTENT
Overview of the speaking, training, and seminar business -- Picking a topic -- Putting together your program -- Getting good -- Market opportunity #1: keynotes and breakouts -- Market opportunity #2: corporate training -- Market opportunity #3: self-sponsored public seminars -- Market opportunity #4: colleges and public seminar companies -- Marketing yourself to meeting planners -- Marketing yourself to training directors and human resources departments -- Promoting yourself on the Internet -- Contracts, letter of agreement, fees, terms -- The 4 R's: making money from referrals, repeat business, reprints, and resales -- Boosting your speaking income with information products -- Increasing your income through consulting