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| Author | Cravens, David W |
|---|---|
| Title | Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| Imprint | Boston : Irwin/McGraw-Hill, 1999 |
| Edition | 6th ed |
| Descript | xvi, 624 p. : ill.; 24 cm.+ 1 disk |
PartI: Market-driven strategy -- PartII: Market orientation and organizational learning PartIII: Growth strategies PartIV: Market target strategies PartV: Marketing relationship strategies -- PArtVI: Marketing program development -- PartVII: Planning, organizing, and implementating marketing plans and assessing performance
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.802 C898S 1999 | CHECK SHELVES |
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