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AuthorCravens, David W
TitleStrategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
Imprint Boston : Irwin/McGraw-Hill, 1999
Edition 6th ed
Descript xvi, 624 p. : ill.; 24 cm.+ 1 disk


PartI: Market-driven strategy -- PartII: Market orientation and organizational learning PartIII: Growth strategies PartIV: Market target strategies PartV: Marketing relationship strategies -- PArtVI: Marketing program development -- PartVII: Planning, organizing, and implementating marketing plans and assessing performance

Marketing -- Case Studies

Chula Business School Library658.802 C898S 1999CHECK SHELVES

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