Introduction to reversal theory -- Reversal theory as a set propositions -- Reversal theory measures -- Basic research on reversal theory -- Psychophysiology of metamotivation -- Smoking and smoking cessation -- Addictions -- Rebelliousness -- Sport and exercise -- Risk-taking -- Cognitive synergy -- Management and organizations -- Psychopalogy, therapy, and counseling -- Revesal theory in a humanistic perspective -- Challenge of reversal theory

1. Reversal theory (Psychology)