Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorSeverin, Werner J
TitleCommunication theories : origins, methods, and uses in the mass media / Werner J. Severin and James W. Tankard, Jr
Imprint New York : Addison Wesley Longman, 2001
Edition 5th ed
Descript xv, 411 p.; 24 cm


Part I: The changing media landscape: Introduction to mass communication theory -- Part II: Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Part III: Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: first theories of decoding and effects -- Part IV: The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Part V: Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Part VI: Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Part VII: Bringing it all together: The overall picture

Mass Media Communication

Communication Arts Library001.51 S498C 2001CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram