Part I: The changing media landscape: Introduction to mass communication theory -- Part II: Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Part III: Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: first theories of decoding and effects -- Part IV: The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Part V: Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Part VI: Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Part VII: Bringing it all together: The overall picture

1. Mass Media
2. Communication