AuthorForrester, Chris
TitleThe business of digital television / Chris Forrester
Imprint Oxford : Focal Press, 2000
Edition 1st ed
Descript xii, 275 p.; 22 cm

CONTENT

From dumb box to television that's alive -- The analogue television business today -- The adoption of digital -- Cable, satellite or digital television -- Where is digital today -- Is new content still king -- Selling digital television -- The economy of niches -- Web-casting to the TV, or TV on the PC -- The future: brave new world or just more of the same


SUBJECT

  1. Digital Television
  2. Television Broadcasting -- Technological Innovations

LOCATIONCALL#STATUS
Communication Arts Library791.45 F731B 2000 CHECK SHELVES