| Author | Forrester, Chris |
|---|---|
| Title | The business of digital television / Chris Forrester |
| Imprint | Oxford : Focal Press, 2000 |
| Edition | 1st ed |
| Descript | xii, 275 p.; 22 cm |
From dumb box to television that's alive -- The analogue television business today -- The adoption of digital -- Cable, satellite or digital television -- Where is digital today -- Is new content still king -- Selling digital television -- The economy of niches -- Web-casting to the TV, or TV on the PC -- The future: brave new world or just more of the same
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 791.45 F731B 2000 | CHECK SHELVES |
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