AuthorTellis, Gerard J
TitleWill & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder
Imprint New York : McGraw-Hill, c2002
Descript xviii, 340 p. ; 24 cm

SUBJECT

  1. Marketing -- United States
  2. Brand name products -- United States

LOCATIONCALL#STATUS
Sasin Library658.800973 T276W 2001 CHECK SHELVES
Central Library (4th Floor)658.800973 T276W CHECK SHELVES