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AuthorTellis, Gerard J
TitleWill & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder
Imprint New York : McGraw-Hill, c2002
Descript xviii, 340 p. ; 24 cm

Marketing -- United States Brand name products -- United States

LOCATIONCALL#STATUS
Sasin Library658.800973 T276W 2001CHECK SHELVES
Central Library (4th Floor)658.800973 T276WCHECK SHELVES

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