Annual Member
| Author | Haig, Matt |
|---|---|
| Title | The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy / Matt Haig |
| Imprint | London : Kogan Page, 2001 |
| Descript | xiv, 273 p. : ill. ; 24 cm |
B2B basics -- Understanding the new economy -- B2B Web design -- Intranets and Extranets -- B2B e-marketplaces -- B2B auctions -- B2B branding -- Building business relations -- Marketing via search engines -- B2B advertising -- B2B affiliate marketing -- B2B e-mail marketing -- Future of B2B
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.054678 H149B | CHECK SHELVES |
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