The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy / Matt Haig

Author	Haig, Matt
Title	The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy / Matt Haig
Imprint	London : Kogan Page, 2001
Descript	xiv, 273 p. : ill. ; 24 cm

CONTENT

B2B basics -- Understanding the new economy -- B2B Web design -- Intranets and Extranets -- B2B e-marketplaces -- B2B auctions -- B2B branding -- Building business relations -- Marketing via search engines -- B2B advertising -- B2B affiliate marketing -- B2B e-mail marketing -- Future of B2B

Electronic commerce -- Management

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658.054678 H149B	CHECK SHELVES

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