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หน้าแรก Library Catalog (OPAC)

AuthorZemsky, Robert
TitleHigher education as competitive enterprise : when markets matter / Robert Zemsky, Susan Shaman, Daniel B. Shapiro
Imprint San Francisco, Calif. : Jossey-Bass, c2001
Descript 108 p. ; 23 cm

SUBJECT

  1. College students -- Recruiting -- United States
  2. Education
  3. Higher -- United States -- Marketing
  4. College students as consumer -- United States
  5. Universities and colleges -- Public relations -- United States
  6. Education
  7. Higher -- Economic aspects -- United States
  8. College publicity -- United States
  9. Universities and colleges -- United States -- Administration -- France

LOCATIONCALL#STATUS
Education Library378.0072 N42 No.111 CHECK SHELVES

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