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AuthorZemsky, Robert
TitleHigher education as competitive enterprise : when markets matter / Robert Zemsky, Susan Shaman, Daniel B. Shapiro
Imprint San Francisco, Calif. : Jossey-Bass, c2001
Descript 108 p. ; 23 cm

College students -- Recruiting -- United States Education Higher -- United States -- Marketing College students as consumer -- United States Universities and colleges -- Public relations -- United States Education Higher -- Economic aspects -- United States College publicity -- United States Universities and colleges -- United States -- Administration -- France

Education Library378.0072 N42 No.111CHECK SHELVES

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