Author | Wilson, James R |
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Title | Mass media mass culture : an introduction / James R Wilson and Stan Le Roy Wilson |
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Imprint |
Boston : McGraw Hill, 2001 |
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Edition |
5th ed |
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Descript |
xxvii, 484 p. : ill.; 26 cm. + 1 CD-ROM |
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CONTENT
Culture and communication: Culture and communication: basic concepts -- Culture and mass communication: how they interact -- Globalization of information on the world wide web -- Legal controls on the media -- The news media: keeping the culture informed -- Development of the print media: Books: the permanent medium -- Newspapers: past, present, and future -- Magazines: the specialized medium -- Development of electronic media: Motion pictures : cultural reflections -- Radio: a wireless wonder -- Recorded music: powerful and controversial -- Television: from soaps to satellites -- Media shapers, ethics, and consequences: Advertising: selling the message -- Public relations: creating an image -- Media ethics -- Media research, effects, and consequences
SUBJECT
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Mass Media and Culture
LOCATION | CALL# | STATUS |
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Communication Arts Library | 001.5109 W753M 2001 |
CHECK SHELVES
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