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AuthorWilson, James R
TitleMass media mass culture : an introduction / James R Wilson and Stan Le Roy Wilson
Imprint Boston : McGraw Hill, 2001
Edition 5th ed
Descript xxvii, 484 p. : ill.; 26 cm. + 1 CD-ROM


Culture and communication: Culture and communication: basic concepts -- Culture and mass communication: how they interact -- Globalization of information on the world wide web -- Legal controls on the media -- The news media: keeping the culture informed -- Development of the print media: Books: the permanent medium -- Newspapers: past, present, and future -- Magazines: the specialized medium -- Development of electronic media: Motion pictures : cultural reflections -- Radio: a wireless wonder -- Recorded music: powerful and controversial -- Television: from soaps to satellites -- Media shapers, ethics, and consequences: Advertising: selling the message -- Public relations: creating an image -- Media ethics -- Media research, effects, and consequences

Mass Media and Culture

Communication Arts Library001.5109 W753M 2001CHECK SHELVES

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