Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorGraham, Peter
TitleInsights into Australian marketing : readings and cases / Peter Graham
Imprint New York : Prentice Hall, c1990
Descript ix, 262 p

CONTENT

Part 1: Understanding marketing -- Part 2: Organising the marketing planning process -- Part 3: Analysing market opportunities -- Part 4: Selecting target markets -- Part 5: Developing the marketing mix -- Part 6: Managing the marketing effort -- Part 7: Extending marketing -- Part 8: Selected Australian statistics


Marketing -- Australia -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.800994 G741I 1990CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram