Insights into Australian marketing : readings and cases / Peter Graham

Author	Graham, Peter
Title	Insights into Australian marketing : readings and cases / Peter Graham
Imprint	New York : Prentice Hall, c1990
Descript	ix, 262 p

CONTENT

Part 1: Understanding marketing -- Part 2: Organising the marketing planning process -- Part 3: Analysing market opportunities -- Part 4: Selecting target markets -- Part 5: Developing the marketing mix -- Part 6: Managing the marketing effort -- Part 7: Extending marketing -- Part 8: Selected Australian statistics

Marketing -- Australia -- Management

LOCATION	CALL#	STATUS
Chula Business School Library	658.800994 G741I 1990	CHECK SHELVES

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