Annual Member
| Author | Graham, Peter |
|---|---|
| Title | Insights into Australian marketing : readings and cases / Peter Graham |
| Imprint | New York : Prentice Hall, c1990 |
| Descript | ix, 262 p |
Part 1: Understanding marketing -- Part 2: Organising the marketing planning process -- Part 3: Analysing market opportunities -- Part 4: Selecting target markets -- Part 5: Developing the marketing mix -- Part 6: Managing the marketing effort -- Part 7: Extending marketing -- Part 8: Selected Australian statistics
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.800994 G741I 1990 | CHECK SHELVES |
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