พัฒนาการและศักยภาพของโทรทัศน์รวมการเฉพาะกิจแห่งประเทศไทยในการถ่ายทอดกีฬา / วิโรจน์ กิจกุลอนันตเอก = Development and potential of Thai TV pool in sports telecast / Wirote Kitgulanantaeak
This research is to study the development and potential of Thai TV Pool in sports telecast. The purpose of this study is to investigate the rationale behind the grouping together of all nation-wide network TV stations in Thailand in order to form the TV Pool network. The study is aimed at how their equipment and manpower are pooled together to facilitate all major events and sports activities. The study also shows whether the formation of Thai TV Pool is proven to save broadcasting costs and minimize expenses for obtaining telecast rights from abroad. From the study, the main purpose of the unionized Thai TV Pool is from the lack of equipment, manpower and other resources from each individual station. It also states that since there are many domestic competitions among local TV stations, the cost of obtaining broadcasting rights have increased dramatically. With the unionized of Thai TV Pool, rights can only be acquired for the sole purpose of rebroadcast thus giving right to the one and only host and would eliminate all competition domestically. This pool broadcast can also utilize all resources these TV stations have available thus will gain wide spread audience for the choice of program without any redundancy. Moreover, Thai TV Pool has transformed itself to be not only a receiving broadcaster but a host broadcasting center and redistribute to neighboring countries. Thai TV Pool also has the capability to offer it's service to broadcast live events in the countries which the local TV station still have a shortage of manpower and equipment.
