การสร้างแนวคิดเชิงทฤษฎีที่เกี่ยวกับ ความสามารถในการสื่อสารระดับกลุ่มในองค์กรไทย / วิรยา ขุนพรหม = The conceptualization of communication competence at the group level in Thai organizations / Viriya Khunprom
This survey study employed multiple research methodologies, 40 in-depth interviews and 100 questionnaires. The purposes of the study were to explore the conceptualization, the research methodology and the components of the communication competence at the group level of analysis in Thai organizations. 55 communication characteristics of the group communication competence were reported by actual organizational members and have been developed to be a 55-item questionnaire which can be used for measuring the group-level Thai communication competence. Results of the research were as follows: 1) The conceptualization of group-level communication competence in Thai organizations is the group that members have encoding and decoding abilities. Both abilities result from strategic communication knowledge -- group history, group culture and group mentality -- and tactical communication skills -- information exchange, conflict management and inter-group communication relationship development. 2) The research method, using questionnaire combined with interview and observation, was found to be the most appropriate means to study communication competence at the group level in Thai organizations. 3) 55 communication characteristics of group competence which were found in this study can be categorized into 11 groups concerning assigning task, meeting, giving opinions, exchanging information, presenting ideas, controlling emotion, managing conflict, following-up and evaluating task performance, developing relationships with other groups, creating good feelings among members within the groups and establishing personal communication relationships. 4) A reliability of the developed 55-item questionnaire for measuring the group-level communication competence in Thai organizations is .9762 or 97.62%.
