The purposes of this study were to (1) examine the consumption behavior of Bangkok base female consumers aged 12-49 (2) monitor the relationship between the population's demographic profiles and its usage of products (heavy, medium and light). Information needed from the population was acquired by the use of questionnaires comprising on the population's amount and frequency of usage of 50 chosen products and sevices. This study shows that factors such as age, education, occupation, income and marital status influence usage of products. Moreover, it also reveals that younger, lower education, lower income rate and single respondents tend to be consumers of food products, snacks and certain beverages such as carbonated drink and milk more than their older counterparts. Older high-income married respondents, on the other hand, are more likely to be consumers of inedible goods, clothing and accessories.
