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AuthorAaker, David A
TitleStrategic market management / David A. Aaker
Imprint New York : Wiley, c2001
Edition 6th ed
Descript xiv, 338 p


Part 1: Introduction and overview -- Business strategy : the concept and trends in its management -- Strategic market management: an overview -- Part 2: Strategy analysis -- External and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Part 3: Alternative business strategies -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Cost, focus, and the preemptive move -- Strategic positioning -- Growth strategies: penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Part 4: Implementation

Marketing -- Management

Sasin Library658.8 A111S 2001CHECK SHELVES

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