Part 1: Introduction and overview -- Business strategy : the concept and trends in its management -- Strategic market management: an overview -- Part 2: Strategy analysis -- External and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Part 3: Alternative business strategies -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Cost, focus, and the preemptive move -- Strategic positioning -- Growth strategies: penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Part 4: Implementation

1. Marketing -- Management