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AuthorAnderson, Kristin
TitleCustomer relationship management / Kristin Anderson, Carol Kerr
Imprint New York : McGraw-Hill, c2002
Descript xii, 164 p

CONTENT

Customer relationship management is not an option -- The Customer service/sales profile -- Managing your customer service/sales profile -- Choosing your CRM strategy -- Managing and sharing customer data -- Tools for capturing customer information -- Service-level agreements -- E-commerce : Customer relationships -- Managing relationships through conflict -- Fighting complacency : The "seven-year-itch" in customer relationships -- Resetting your CRM strategy


Customer relations -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.812 A547C 2002CHECK SHELVES
Chula Business School Library658.812 A547C 2002CHECK SHELVES

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