Author | Anderson, Kristin |
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Title | Customer relationship management / Kristin Anderson, Carol Kerr |
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Imprint |
New York : McGraw-Hill, c2002 |
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Descript |
xii, 164 p |
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CONTENT
Customer relationship management is not an option -- The Customer service/sales profile -- Managing your customer service/sales profile -- Choosing your CRM strategy -- Managing and sharing customer data -- Tools for capturing customer information -- Service-level agreements -- E-commerce : Customer relationships -- Managing relationships through conflict -- Fighting complacency : The "seven-year-itch" in customer relationships -- Resetting your CRM strategy
SUBJECT
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Customer relations -- Management
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.812 A547C 2002 |
CHECK SHELVES
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Chula Business School Library | 658.812 A547C 2002 |
CHECK SHELVES
|