Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorAnderson, Kristin
TitleCustomer relationship management / Kristin Anderson, Carol Kerr
Imprint New York : McGraw-Hill, c2002
Descript xii, 164 p


Customer relationship management is not an option -- The Customer service/sales profile -- Managing your customer service/sales profile -- Choosing your CRM strategy -- Managing and sharing customer data -- Tools for capturing customer information -- Service-level agreements -- E-commerce : Customer relationships -- Managing relationships through conflict -- Fighting complacency : The "seven-year-itch" in customer relationships -- Resetting your CRM strategy

Customer relations -- Management

Chula Business School Library658.812 A547C 2002CHECK SHELVES
Chula Business School Library658.812 A547C 2002CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram