The purpose of this study is to study the media exposure in television, radio, newspaper, magazine of woman contest as marketing communication activities, self perception, attitude toward woman contest and participation in woman contest and to find out the correlation among these four variables. Questionnaires were used to collect data from a total of 400 female Bangkok residents, ages from 15 to 25 years. Frequency, percentage, mean, Pearson's Product Moment Correlation Coefficients and Multiple correlation were the statistics applied to analyze the data by SPSS for window program. The results of the study are as follow: 1. Resondents' television exposure of woman contest is significantly correlated with their personal dimension of self perception. Respondents' magazine exposure of woman contest is significantly correlated with their physical and personal dimensions of self percetion. 2. Respondent's television and radio exposure of woman contest are significantly correlated with their attitude toward woman contest. 3. Respondents' television, newspaper, and magazine exposure of woman contest are significantly correlated with their participation in woman contest. 4. Respondents' total self perception and identity, behavior, physical, family dimensions of self perception are significantly correlated with their attitude toward woman contest. 5. Respondents' total self perception and all dimensions of self-perception are not significantly correlated with their participation in woman contest. 6. Attitude toward woman contest among respondents is significantly correlated with their participation in woman contest. 7. Attitude toward woman contest among respondents explained 6% of their participation in woman contest. Meanwhile, media exposure to woman contest added 1.7% to the explanation of their participation in woman contest.
