ผลจากการใช้ภาพผู้แสดงแบบที่มีโป๊เปลือยต่างระดับกันในงานโฆษณา ต่ออารมณ์และทัศนคติที่มีต่องานโฆษณาของผู้บริโภค / รติวดี สิริมุนินท์ = Effects of levels of nudity in advertisments on consumers' emotion and attitude toward the ad / Ratiwadee Sirimunin
The purpose of this experimental research thesis were to measure the effects of levels of nudity and model genders to: (1) consumer’s emotion and (2) consumer's attitude toward the ad. A 4x2 factorial design was used to collect data from 160 subjects aged between 20-45 years old. The finding indicated that the levels of nudity had a main effect on consumer’s attitude toward the ad, but not on consumer’s emotion. Model genders significantly effected consumers’ emotion and attitude toward the ad. In addition, the levels of nudity and model genders had interaction effects on consumers' emotion and attitude toward the ad.