The objective of this research was to study media exposure patterns (media class, quantity of each medium exposed, and media content category) of female consumers in Bangkok who had different demographic characteristics. Survey questionnaires were implemented to gather data from 612 females who lived, worked, or studied in 12 chosen Bangkok's residential districts. The samples were quota selected in terms of their age into 3 groups: 12-19, 20-29, and 30-49. The results showed that: (1) samples with different demographic characteristics had different media exposure patterns, in terms of media class, quantity of each medium exposed, and media content category, (2) samples with different ages had most different media exposure patterns compared with those with other demographic variables, and (3) for media content category, samples who were older, higher-educated, working, higher-income, married, divorced or widow exposed more information-oriented and knowledge-based vehicles than those who were younger, lower-educated, studying, lower-income and single who exposed more entertainment-oriented ones.