ความรู้ ทัศนคติ และพฤติกรรมของนักสร้างสรรค์งานโฆษณา ที่มีต่อวิธีการและกฎหมายควบคุมการโฆษณาทางสื่อโทรทัศน์ / อนัฆ เอื้อวัณณะโชติมา = Creatives' knowledge, attitude, and behavior towards regulative method and advertising laws on television commercials / Anak Urwannachotima
To study creatives' knowledge, attitude, and behavior toward regulative method and advertising laws on television commercials. Questionnaires were used to collect data from 88 samples in Bangkok. Percentage, mean scores, frequency, standard deviation, Pearson's Product Moment Correlation Coefficient and Multiple Correlation Coefficient were applied to analyze data. SPSS Program was employed for data processing. The results of the study are as follows: 1. Knowledge toward regulative method and advertising laws on television commercials is positively related to attitude toward regulative method and advertising laws on television commercials. 2. Knowledge toward regulative method and advertising laws on television commercials is positively related to behavior toward regulative method and advertising laws on television commercials. 3. Attitude toward regulative method and advertising laws on television commercials is not related to behavior toward regulative method and advertising laws on television commercials. 4. Knowledge and attitude toward regulative method and advertising laws on television commercials are not related to behavior toward regulative method and advertising laws on television commercials.
