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TitleManaging in the media / edited by Peter Block, et al
Imprint Oxford : Focal Press, 2001
Edition 1st ed
Descript xxiii, 388 p.; 24 cm

CONTENT

Part 1: The media environment: The media industry-into the millennium -- British public service broadcasting -- British film policy -- European union media policy -- Mass media theory -- Media and its cultural implications -- Part 2: Management theories and applications to the media industry: The growth of business in the audiovisual industry -- Behaviour in media organisations and organisational behaviour -- Strategic management -- Introduction to media law -- Principles of media law -- Media ethics -- Part 3: Media management in action: Production -- Production project management in practice


Mass Media -- Management

LOCATIONCALL#STATUS
Communication Arts Library302.23068 M266 2001CHECK SHELVES

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