Part 1: The media environment: The media industry-into the millennium -- British public service broadcasting -- British film policy -- European union media policy -- Mass media theory -- Media and its cultural implications -- Part 2: Management theories and applications to the media industry: The growth of business in the audiovisual industry -- Behaviour in media organisations and organisational behaviour -- Strategic management -- Introduction to media law -- Principles of media law -- Media ethics -- Part 3: Media management in action: Production -- Production project management in practice

1. Mass Media -- Management