Annual Member
| Author | Zemke, Ron |
|---|---|
| Title | E-service : 24 ways to keep your customers when the competition is just a click way / Ron Zemke, Tom Connellan |
| Imprint | New York : AMACOM, c2001 |
| Descript | viii, 341 p. ; 24 cm |
Remember the Klondike -- Hockey-stick loyalty -- Design for distinction -- Personalize the E-experience -- Deliver end-to-end service -- Encourage human contact -- Make recovery a point of pride -- Bulid a retention strategy
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.812 Z53E | CHECK SHELVES |
| Sasin Library | 658.812 Z71E 2001 | CHECK SHELVES |
| Chula Business School Library | 658.812 Z53E 2001 | CHECK SHELVES |
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