AuthorDearlove, Des
TitleThe Ultimate book of business thinking : harnessing the power of the world's greatest business ideas / Des Dearlove
Imprint Oxford : Capstone, c2000
Descript x, 318 p. ; 23 cm

CONTENT

Action learning -- Activity-based costing -- Adhocracy -- Agility -- Balanced scorecard -- Benchmarking -- Boston matrix -- Broadbanding -- Channel management -- Core competencies -- Core values -- Crisis management -- Decision theory (including Kepner-Tregoe and Ringi) -- Discounted cash flow -- Downsizing -- E-commerce (including customer relationship management) -- Emotional intelligence -- Employability -- Empowerment -- Four Ps of marketing -- Game theory


SUBJECT

  1. Business planning
  2. Success in business
  3. Industrial management
  4. Creative ability in business

LOCATIONCALL#STATUS
Central Library (4th Floor)658.401 D285U CHECK SHELVES
Chula Business School Library658.401 D285U 2000 CHECK SHELVES