Announcing : broadcast communicating today / Carl Hausman, Lewis B. O'Donnell and Philip Benoit
Imprint
Belmont, California : adsworth/Thomson Learning, 2000
Edition
4th ed
Descript
xv, 491 p. : ill.; 4 cm
CONTENT
The communicator in modern media -- Improving your speaking voice -- Understanding the message -- Communicating the message -- Radio staff announcing Broadcast news and radio news announcing -- Television news announcing -- The craft of interviewing -- Television and radio specialties -- Commercials and acting -- Polishing your skills -- Career advancement