AuthorHilliard, Robert L., 1925-
TitleWriting for television, radio, and new media / Robert L. Hilliard
Imprint Belmont, California : Wadsworth Thomson Learning, 2000
Edition 7th ed
Descript xiii, 466 p. : ill.; 24 cm

CONTENT

The mass media -- Basic elements of production -- Format and style -- Commercials and announcements -- News and sports -- Features and documentaries -- Interviews and talk programs -- Music, variety, and comedy -- Corporate, educational, and children's programs -- The play -- New media -- Professional opportunities


SUBJECT

  1. Broadcasting -- Authorship
  2. Mass Media -- Authorship

LOCATIONCALL#STATUS
Communication Arts Library791.45 H654W 2000 CHECK SHELVES