Writing for television, radio, and new media / Robert L. Hilliard
Imprint
Belmont, California : Wadsworth Thomson Learning, 2000
Edition
7th ed
Descript
xiii, 466 p. : ill.; 24 cm
CONTENT
The mass media -- Basic elements of production -- Format and style -- Commercials and announcements -- News and sports -- Features and documentaries -- Interviews and talk programs -- Music, variety, and comedy -- Corporate, educational, and children's programs -- The play -- New media -- Professional opportunities