The declining effectiveness of television advertising -- Television programming: vampire or standard bearer -- A new model of the effects of television programming -- How the program involvement study was conducted -- Measuring program involvement on several dimensions -- The hidden power of television programming revealed -- People, products, and campaigns most sensitive to programming effects -- New insights into advertising test methods -- The new standard for media buying: cost per thousands involved -- The hidden effects of print media environment -- Uncover the hidden power of television programming and print editorial

1. Television Advertising -- United States
2. Television Broadcasting -- United States
3. Television Viewers -- United States