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TitleConsumer behavior and marketing strategy
Author J. Paul Peter, Jerry C. Olson
Imprint Boston : Irwin, 1999
Edition 5th ed
Descript xxv, 545 p. : ill. (some col.) ; 25 cm


A perspective on consumer behavior -- Affect and congnition and marketing strategy -- Behavior and marketing strategy -- The environment and marketing strategy -- Consumer analysis and marketing strategy

Consumer behavior Marketing

Chula Business School Library658.8342 P478C 1999DUE 30-12-20
Chula Business School Library658.8342 P478C 1999CHECK SHELVES

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