Annual Member
| Author | Peter, J. Paul |
|---|---|
| Title | Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson |
| Imprint | Boston : Irwin, 1999 |
| Edition | 5th ed |
| Descript | xxv, 545 p. : ill. (some col.) ; 25 cm |
A perspective on consumer behavior -- Affect and congnition and marketing strategy -- Behavior and marketing strategy -- The environment and marketing strategy -- Consumer analysis and marketing strategy
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8342 P478C 1999 | CHECK SHELVES |
| Chula Business School Library | 658.8342 P478C 1999 | CHECK SHELVES |
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