Consumer behavior and marketing strategy

Title	Consumer behavior and marketing strategy
Author	J. Paul Peter, Jerry C. Olson
Imprint	Boston : Irwin, 1999
Edition	5th ed
Descript	xxv, 545 p. : ill. (some col.) ; 25 cm

CONTENT

A perspective on consumer behavior -- Affect and congnition and marketing strategy -- Behavior and marketing strategy -- The environment and marketing strategy -- Consumer analysis and marketing strategy

Consumer behavior Marketing

LOCATION	CALL#	STATUS
Chula Business School Library	658.8342 P478C 1999	DUE 30-12-20
Chula Business School Library	658.8342 P478C 1999	CHECK SHELVES

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