Leading product innovation : accelerating growth in a product-based business / Marvin L. Patterson with John A. Fenoglio

Author	Patterson, Marvin L
Title	Leading product innovation : accelerating growth in a product-based business / Marvin L. Patterson with John A. Fenoglio
Imprint	New York : Wiley, c1999
Descript	xiii, 434 p

CONTENT

Part 1: Product innovation - The business process that drives growth -- Part 2: The Process of product innovation -- Part 3: Leading product innovation - upper management roles -- Part 4: Creating the environment

New products -- Management

LOCATION	CALL#	STATUS
Sasin Library	658.575 P318L 1999	CHECK SHELVES

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