AuthorPatterson, Marvin L
TitleLeading product innovation : accelerating growth in a product-based business / Marvin L. Patterson with John A. Fenoglio
Imprint New York : Wiley, c1999
Descript xiii, 434 p

CONTENT

Part 1: Product innovation - The business process that drives growth -- Part 2: The Process of product innovation -- Part 3: Leading product innovation - upper management roles -- Part 4: Creating the environment


SUBJECT

  1. New products -- Management

LOCATIONCALL#STATUS
Sasin Library658.575 P318L 1999 CHECK SHELVES