| Title | Leading product innovation : accelerating growth in a product-based business |
|---|---|
| Author | Marvin L. Patterson with John A. Fenoglio |
| Imprint | New York : Wiley, c1999 |
| Descript | xiii, 434 p |
Part 1: Product innovation - The business process that drives growth -- Part 2: The Process of product innovation -- Part 3: Leading product innovation - upper management roles -- Part 4: Creating the environment
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.575 P318L 1999 | CHECK SHELVES |
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