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TitleLeading product innovation : accelerating growth in a product-based business
Author Marvin L. Patterson with John A. Fenoglio
Imprint New York : Wiley, c1999
Descript xiii, 434 p

CONTENT

Part 1: Product innovation - The business process that drives growth -- Part 2: The Process of product innovation -- Part 3: Leading product innovation - upper management roles -- Part 4: Creating the environment


New products -- Management

LOCATIONCALL#STATUS
Sasin Library658.575 P318L 1999CHECK SHELVES

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