Author | Patterson, Marvin L |
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Title | Leading product innovation : accelerating growth in a product-based business / Marvin L. Patterson with John A. Fenoglio |
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Imprint |
New York : Wiley, c1999 |
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Descript |
xiii, 434 p |
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CONTENT
Part 1: Product innovation - The business process that drives growth -- Part 2: The Process of product innovation -- Part 3: Leading product innovation - upper management roles -- Part 4: Creating the environment
SUBJECT
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New products -- Management
LOCATION | CALL# | STATUS |
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Sasin Library | 658.575 P318L 1999 |
CHECK SHELVES
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