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TitleAn IBM guide to doing business on the internet
Author Kendra R. Bonnett
Imprint New York : McGraw-Hill, c2000
Descript x, 261 p. : ill. ; 24 cm

CONTENT

Eleven critical rules of the web -- Turn relationships into communities -- Develop your own business community -- Is portal status a reasonable goal? -- Identify your market -- You don't need to be a techie to design a web site -- Plan your marketing and build relationships -- Digital advertising -- E-business


Electronic commerce

LOCATIONCALL#STATUS
Central Library (4th Floor)658.84 B717ICHECK SHELVES
Chula Business School Library658.84 B717I 2000CHECK SHELVES
Sasin Library658.84 B717I 2000CHECK SHELVES

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