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AuthorStevenson, Lawrence N
TitlePower retail : winning strategies from chapters and other leading retailers in Canada / Lawrence
Imprint Toronto : McGraw-Hill/Ryerson, c1999
Descript v, 254 p

CONTENT

Why power retailers succeed despite the odds -- The basis for strategy-customer segmentation -- The essence of retail differentiation-the retail value proposition -- Leading the market-share race -- Investing in people to achieve customer loyality -- Managing information technology for strategic breakthroughs -- Cost management to minimize margin erosion -- Anticipate to lead change -- Wal-mart - the world's leading retailer


Retail trade -- Management Retail trade -- Canada -- Management Retail trade -- United States -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.87 S847P 1999CHECK SHELVES
Sasin Library658.87 S947P 1999CHECK SHELVES

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