Annual Member
| Author | Stevenson, Lawrence N |
|---|---|
| Title | Power retail : winning strategies from chapters and other leading retailers in Canada / Lawrence |
| Imprint | Toronto : McGraw-Hill/Ryerson, c1999 |
| Descript | v, 254 p |
Why power retailers succeed despite the odds -- The basis for strategy-customer segmentation -- The essence of retail differentiation-the retail value proposition -- Leading the market-share race -- Investing in people to achieve customer loyality -- Managing information technology for strategic breakthroughs -- Cost management to minimize margin erosion -- Anticipate to lead change -- Wal-mart - the world's leading retailer
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.87 S847P 1999 | CHECK SHELVES |
| Sasin Library | 658.87 S947P 1999 | CHECK SHELVES |
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