การจัดทำแผนกลยุทธ์สำหรับอุตสาหกรรมการผลิตเครื่องปรับอากาศ / ฉัตรชัย จรัสฉิมพลีกุล = Strategic plan establistment for air conditioning production industry / Chatchai Charaschimpleekul
The content of the thesis is about strategic plan establishment for air conditioning production industry aimed to study inside and outside factor effected to the industrial, in order to make its strategic plan. For both of increase and decrease economic. The main concept is as below 1. Specification of vision, mission and goal corresponding to entrepreneur's point of view 2. Specification of inside and outside factor effected to the industrial corresponding to entrepreneur's point of view. 3. Analyze of industrial strategic in order to specify the objective and strategic planning 4. Specification of objective and work plan of practical strategic corresponding to entrepreneur's point of view. 5. Specification of governmental strategic corresponding to entrepreneur's point of view 6. The apply of work plan using 7. Analyze of the trend of air conditioning demand in the future According to the thesis' result in the increase economic the vision is a leader being Asean country group (AFTA) by industrial strategic is preserve the market share, concentric and joint venture. The practical strategic is total preventive maintenance (TPM) strategic in order to repay the efficiency of production. In case of decrease economic, the vision is a waste reduction by industrial strategic is expand the market share in export product, retrenchment and joint venture with other country. The practical strategic is cost reduction strategic in order to repay the expenditure reduction. The trend of air conditioning demand in the future was analyzed by both of inside and outside effect of air conditioning Industry, import and export data including linear regression analysis. The result air conditioning demand to be increase in the future.
