Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleAdvertising : principles & practice
Author William Wells, John Burnett and Sandra Moriarty
Imprint Upper Saddle River, New Jersey : Prentice Hall, 2000
Edition 5th ed
Descript xvii, 562 p. : ill.; 28 cm

CONTENT

Advertising foundations and environment: Introduction to advertising -- Advertising and society -- Advertising and the marketing process -- Advertising background, planning, and strategy: The consumer audience -- Account planning and research -- How advertising works -- Advertising planning and strategy -- Advertising media: Media planning and buying -- Print media -- Broadcast and interactive online media -- Creating advertising: The creative side of advertising -- Creating print advertising -- Creating broadcast advertising -- Direct-response marketing -- Integrating marketing communication elements: Promotions -- Public relations -- Retail and business-to-business advertising -- International advertising -- The integrated campaign


Advertising

LOCATIONCALL#STATUS
Communication Arts Library659.1 W456A 2000CHECK SHELVES
Communication Arts Library659.1 W456A 2000CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram