Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleElectronic media management
Author Peter K. Pringle, Michael F. Starr and William E. McCavitt
Imprint Boston : Focal Press, 1999
Edition 4th ed
Descript xv, 440 p. : ill.; 25 cm


Broadcast station management -- Financial management -- Human resource management -- Broadcast programming -- Broadcast sales -- Broadcast promotion and marketing -- Broadcast regulations -- Managing the cable television system -- Public broadcast station management -- Entry into the electronic media business

Broadcasting -- Management Television Stations -- Management Radio Stations -- Management

Communication Arts Library791.45 P957E 1999CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram