Electronic media management / Peter K. Pringle, Michael F. Starr and William E. McCavitt
Imprint
Boston : Focal Press, 1999
Edition
4th ed
Descript
xv, 440 p. : ill.; 25 cm
CONTENT
Broadcast station management -- Financial management -- Human resource management -- Broadcast programming -- Broadcast sales -- Broadcast promotion and marketing -- Broadcast regulations -- Managing the cable television system -- Public broadcast station management -- Entry into the electronic media business