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TitleElectronic media management
Author Peter K. Pringle, Michael F. Starr and William E. McCavitt
Imprint Boston : Focal Press, 1999
Edition 4th ed
Descript xv, 440 p. : ill.; 25 cm

CONTENT

Broadcast station management -- Financial management -- Human resource management -- Broadcast programming -- Broadcast sales -- Broadcast promotion and marketing -- Broadcast regulations -- Managing the cable television system -- Public broadcast station management -- Entry into the electronic media business


Broadcasting -- Management Television Stations -- Management Radio Stations -- Management

LOCATIONCALL#STATUS
Communication Arts Library791.45 P957E 1999CHECK SHELVES

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