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TitleMass media research : an introduction
Author Roger D. Wimmer and Joseph R. Dominick
Imprint Belmont, California : Wadsworth, 2000
Edition 6th ed
Descript xi, 499 p.; 23 cm

CONTENT

The research process: Science and research -- Research procedures -- Elements of research -- Research ethics -- Sampling -- Research approaches: Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Data analysis: Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Research applications: Research in the print media -- Research in the electronic media -- Research in advertising and public relations -- Research in media effects -- Mass media research and the internet


Mass Media -- Research

LOCATIONCALL#STATUS
Communication Arts Library001.5018 W757M 2000CHECK SHELVES

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