The research process: Science and research -- Research procedures -- Elements of research -- Research ethics -- Sampling -- Research approaches: Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Data analysis: Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Research applications: Research in the print media -- Research in the electronic media -- Research in advertising and public relations -- Research in media effects -- Mass media research and the internet

1. Mass Media -- Research