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AuthorSaunders, Mark N.K
TitleResearch methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill
Imprint Harlow : Financial Times/Prentice Hall, c2000
Edition 2nd ed
Descript xvi, 479 p. : ill. ; 25 cm


Nature of business and management research and how to use this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Selecting samples -- Using secondary data -- Collecing primary data through observation -- Collecting primary data using questionnaires -- Analysing quantitative data -- Writing your project report

Businesss -- Research -- Methodology Management -- Research -- Methodology Business -- Research -- Data processing

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