Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill
Imprint
Harlow : Financial Times/Prentice Hall, c2000
Edition
2nd ed
Descript
xvi, 479 p. : ill. ; 25 cm
CONTENT
Nature of business and management research and how to use this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Selecting samples -- Using secondary data -- Collecing primary data through observation -- Collecting primary data using questionnaires -- Analysing quantitative data -- Writing your project report