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TitleBusiness research methods
Author William G. Zikmund
Imprint Fort Worth, Tx. : Dryden Press, c2000
Edition 6th ed
Descript xxix, 660 p. : ill. ; 26 cm

CONTENT

Part 1: Introduction -- Part 2: Beginning states of the research process -- Part 3: Research methods for collecting primary data -- Part 4: Measurement concepts -- Part 5: Sampling and fieldwork -- Part 6: Data analysis and presentation


Management -- Research Business -- Research

LOCATIONCALL#STATUS
Chula Business School Library658.403 Z68B 2000CHECK SHELVES
Chula Business School Library658.403 Z68B 2000CHECK SHELVES
Chula Business School Library658.403 Z68B 2000CHECK SHELVES
Sasin Library658.403 Z68B 2000CHECK SHELVES
Central Library (4th Floor)658.403072 Z68B 2000CHECK SHELVES
Central Library @ Chamchuri 10HD30.4 Z5 2000CHECK SHELVES

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