Annual Member
| Title | Electronic commerce : the strategic perspective / Richard T. Watson ... [et al.] |
|---|---|
| Imprint | Fort Worth, Tx. : Dryden Press, c2000 |
| Descript | x, 162 p |
Electronic commerce : introduction -- Electronic commerce technology -- Web strategy: attracting and retaining visitors -- promotion: integrated Web communications -- Promotion & purchase : measuring effectiveness -- Distribution -- Service -- Pricing -- Postmodernism and the web : social effects
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.800285 E38 2000 | CHECK SHELVES |
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