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TitleElectronic commerce : the strategic perspective
Author Richard T. Watson ... [et al.]
Imprint Fort Worth, Tx. : Dryden Press, c2000
Descript x, 162 p

CONTENT

Electronic commerce : introduction -- Electronic commerce technology -- Web strategy: attracting and retaining visitors -- promotion: integrated Web communications -- Promotion & purchase : measuring effectiveness -- Distribution -- Service -- Pricing -- Postmodernism and the web : social effects


Electronic commerce

LOCATIONCALL#STATUS
Sasin Library658.800285 E38 2000CHECK SHELVES

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