Electronic commerce : the strategic perspective / Richard T. Watson ... [et al.]

Title	Electronic commerce : the strategic perspective / Richard T. Watson ... [et al.]
Imprint	Fort Worth, Tx. : Dryden Press, c2000
Descript	x, 162 p

CONTENT

Electronic commerce : introduction -- Electronic commerce technology -- Web strategy: attracting and retaining visitors -- promotion: integrated Web communications -- Promotion & purchase : measuring effectiveness -- Distribution -- Service -- Pricing -- Postmodernism and the web : social effects

Electronic commerce

LOCATION	CALL#	STATUS
Sasin Library	658.800285 E38 2000	CHECK SHELVES

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