Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleConsumer behaviour in tourism
Author John Swarbrooke and Susan horner
Imprint Oxford : Butterworth-Heinemann, 1999
Edition 1st ed
Descript ix, 452 p

CONTENT

Part 1 Context -- Part 2 The purchase-decision process -- Part 3 Typologies of tourist behaviour -- part 4 Tourism demand and markets -- Part 5 Consumer behavior and marketing -- part 6 Topical issues in consumer hehaviour -- Part 7 Conclusions and future -- Part 8 Case studies


Consumer behaviour Tourism

LOCATIONCALL#STATUS
Chula Business School Library658.8342 S973C 1999DUE 24-10-20



Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram