AuthorSwarbrooke, John
TitleConsumer behaviour in tourism / John Swarbrooke and Susan horner
Imprint Oxford : Butterworth-Heinemann, 1999
Edition 1st ed
Descript ix, 452 p

CONTENT

Part 1 Context -- Part 2 The purchase-decision process -- Part 3 Typologies of tourist behaviour -- part 4 Tourism demand and markets -- Part 5 Consumer behavior and marketing -- part 6 Topical issues in consumer hehaviour -- Part 7 Conclusions and future -- Part 8 Case studies


SUBJECT

  1. Consumer behaviour
  2. Tourism

LOCATIONCALL#STATUS
Chula Business School Library658.8342 S973C 1999 CHECK SHELVES