Consumer behaviour in tourism / John Swarbrooke and Susan horner
Imprint
Oxford : Butterworth-Heinemann, 1999
Edition
1st ed
Descript
ix, 452 p
CONTENT
Part 1 Context -- Part 2 The purchase-decision process -- Part 3 Typologies of tourist behaviour -- part 4 Tourism demand and markets -- Part 5 Consumer behavior and marketing -- part 6 Topical issues in consumer hehaviour -- Part 7 Conclusions and future -- Part 8 Case studies