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TitleE-tailing
Author Bernadette Tiernan
Imprint Chicago : Dearborn, c2000
Descript xix, 278 p. : ill

CONTENT

"Click here" economics -- Exploring technological frontiers -- Digital middlemen - Facets of electronic markets -- The psychology of Internet usage -- Implementing e-commerce strategies -- Cybermerchants -- Selling products and services online -- Buidling effective customer relations -- Secure commerce on the Internet -- The cast of characters and their roles -- Products and technologies -- Building successful net partnerships -- The global challenge -- Visions of the future


Electronic commerce Retail trade -- Automation

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8700285 T564ECHECK SHELVES
Chula Business School Library658.8700285 T564E 2000CHECK SHELVES
Sasin Library658.87 T564E 2000CHECK SHELVES

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