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Author Bernadette Tiernan
Imprint Chicago : Dearborn, c2000
Descript xix, 278 p. : ill


"Click here" economics -- Exploring technological frontiers -- Digital middlemen - Facets of electronic markets -- The psychology of Internet usage -- Implementing e-commerce strategies -- Cybermerchants -- Selling products and services online -- Buidling effective customer relations -- Secure commerce on the Internet -- The cast of characters and their roles -- Products and technologies -- Building successful net partnerships -- The global challenge -- Visions of the future

Electronic commerce Retail trade -- Automation

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