Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II
Imprint
Boston, Mass. : Harvard Business School Press, c2000
Descript
xxv, 210 p
CONTENT
Emerging theory of manufacturing -- Marketing in an age of diversity -- Managing in an age of modularity -- Do you want keep your customers forever? -- Is your company ready for one-to-one marketing? -- Breaking compromises, breakway growth -- The four faces of mass customization -- Versioning: the smart way to sell information -- Making mass customization work -- Managing by wire