Emerging theory of manufacturing -- Marketing in an age of diversity -- Managing in an age of modularity -- Do you want keep your customers forever? -- Is your company ready for one-to-one marketing? -- Breaking compromises, breakway growth -- The four faces of mass customization -- Versioning: the smart way to sell information -- Making mass customization work -- Managing by wire

1. Flexible manufacutring systems
2. Product management
3. Relationship marketing