TitleMarkets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II
Imprint Boston, Mass. : Harvard Business School Press, c2000
Descript xxv, 210 p

CONTENT

Emerging theory of manufacturing -- Marketing in an age of diversity -- Managing in an age of modularity -- Do you want keep your customers forever? -- Is your company ready for one-to-one marketing? -- Breaking compromises, breakway growth -- The four faces of mass customization -- Versioning: the smart way to sell information -- Making mass customization work -- Managing by wire


SUBJECT

  1. Flexible manufacutring systems
  2. Product management
  3. Relationship marketing

LOCATIONCALL#STATUS
Sasin Library670.427 M345 2000 CHECK SHELVES