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TitleMarkets of one : creating customer-unique value through mass customization
Author edited with an introduction by James H. Gilmore and B. Joseph Pine II
Imprint Boston, Mass. : Harvard Business School Press, c2000
Descript xxv, 210 p


Emerging theory of manufacturing -- Marketing in an age of diversity -- Managing in an age of modularity -- Do you want keep your customers forever? -- Is your company ready for one-to-one marketing? -- Breaking compromises, breakway growth -- The four faces of mass customization -- Versioning: the smart way to sell information -- Making mass customization work -- Managing by wire

Flexible manufacutring systems Product management Relationship marketing

Sasin Library670.427 M345 2000CHECK SHELVES

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