TitleElectronic commerce : a managerial perspective / Efraim Turban ... [et al.]
Imprint Upper Saddle River, NJ : Prentice Hall, c2000
Descript xxxii, 520 p. : ill. ; 26 cm

CONTENT

Foundations of electronic commerce -- Retailing in electronic commerce -- Internet consumers and market research -- Advertisement in electronic commerce -- Electronic commerce for service industries -- Business-to-business electronic commerce -- Intranet and extranet -- Electronic payment systems -- EC strategy and implementation -- Public policy: From legal issues to privacy -- Infrastructure for EC -- Economics, global, and other issues, in EC


SUBJECT

  1. Electronic commerce -- Management
  2. Information technology -- Management
  3. Business enterprises -- Computer networks

LOCATIONCALL#STATUS
Central Library (4th Floor)658.05 E38 CHECK SHELVES
Chula Business School Library658.05 E38 2000 CHECK SHELVES
Chula Business School Library658.05 E38 2000 CHECK SHELVES
Chula Business School Library658.05 E38 2000 CHECK SHELVES
Science Library : Dept. of MathematicsHF5548.32 E38t 2000 CHECK SHELVES