Electronic commerce : a managerial perspective

Title	Electronic commerce : a managerial perspective
Author	Efraim Turban ... [et al.]
Imprint	Upper Saddle River, NJ : Prentice Hall, c2000
Descript	xxxii, 520 p. : ill. ; 26 cm

CONTENT

Foundations of electronic commerce -- Retailing in electronic commerce -- Internet consumers and market research -- Advertisement in electronic commerce -- Electronic commerce for service industries -- Business-to-business electronic commerce -- Intranet and extranet -- Electronic payment systems -- EC strategy and implementation -- Public policy: From legal issues to privacy -- Infrastructure for EC -- Economics, global, and other issues, in EC

Electronic commerce -- Management Information technology -- Management Business enterprises -- Computer networks

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658.05 E38	CHECK SHELVES
Chula Business School Library	658.05 E38 2000	CHECK SHELVES
Chula Business School Library	658.05 E38 2000	CHECK SHELVES
Chula Business School Library	658.05 E38 2000	CHECK SHELVES
Science Library : Dept. of Mathematics	HF5548.32 E38t 2000	CHECK SHELVES

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