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TitleElectronic commerce : a managerial perspective
Author Efraim Turban ... [et al.]
Imprint Upper Saddle River, NJ : Prentice Hall, c2000
Descript xxxii, 520 p. : ill. ; 26 cm

CONTENT

Foundations of electronic commerce -- Retailing in electronic commerce -- Internet consumers and market research -- Advertisement in electronic commerce -- Electronic commerce for service industries -- Business-to-business electronic commerce -- Intranet and extranet -- Electronic payment systems -- EC strategy and implementation -- Public policy: From legal issues to privacy -- Infrastructure for EC -- Economics, global, and other issues, in EC


Electronic commerce -- Management Information technology -- Management Business enterprises -- Computer networks

LOCATIONCALL#STATUS
Central Library (4th Floor)658.05 E38CHECK SHELVES
Chula Business School Library658.05 E38 2000CHECK SHELVES
Chula Business School Library658.05 E38 2000CHECK SHELVES
Chula Business School Library658.05 E38 2000CHECK SHELVES
Science Library : Dept. of MathematicsHF5548.32 E38t 2000CHECK SHELVES

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