Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorPostma, Paul
TitleThe new marketing era : marketing to the imagination in a technology - driven world / Paul Postma
Imprint New York : McGraw-Hill, c1999
Descript xii, 175 p. : ill. ; 24 cm


Marketing in a changing world -- Information revolution -- Media revolution -- We're only human -- Mix of information, media, and human beings

Marketing -- Technological innovations Marketing -- Psychological aspects Consumer behavior

Central Library (4th Floor)658.8 P858NCHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram