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TitleThe new marketing era : marketing to the imagination in a technology - driven world
Author Paul Postma
Imprint New York : McGraw-Hill, c1999
Descript xii, 175 p. : ill. ; 24 cm

CONTENT

Marketing in a changing world -- Information revolution -- Media revolution -- We're only human -- Mix of information, media, and human beings


Marketing -- Technological innovations Marketing -- Psychological aspects Consumer behavior

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 P858NCHECK SHELVES

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