The new marketing era : marketing to the imagination in a technology

Author	Postma, Paul
Title	The new marketing era : marketing to the imagination in a technology - driven world / Paul Postma
Imprint	New York : McGraw-Hill, c1999
Descript	xii, 175 p. : ill. ; 24 cm

CONTENT

Marketing in a changing world -- Information revolution -- Media revolution -- We're only human -- Mix of information, media, and human beings

Marketing -- Technological innovations Marketing -- Psychological aspects Consumer behavior

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658.8 P858N	CHECK SHELVES