Annual Member
| Author | Postma, Paul |
|---|---|
| Title | The new marketing era : marketing to the imagination in a technology - driven world / Paul Postma |
| Imprint | New York : McGraw-Hill, c1999 |
| Descript | xii, 175 p. : ill. ; 24 cm |
Marketing in a changing world -- Information revolution -- Media revolution -- We're only human -- Mix of information, media, and human beings
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.8 P858N | CHECK SHELVES |
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