AuthorBirch, Alex
TitleThe age of e-tail : conquering the new world of electronic shopping / Alex Birch, Philipp Gerbert and Dirk Schneider
Imprint Oxford : Capstone, c2000
Descript xix, 324 p. : ill. ; 24 cm

CONTENT

Strategies for the E-shopping age -- Four steps to E-shopping success -- Towards the digital economy


SUBJECT

  1. Internet
  2. Internet marketing
  3. Electronic commerce
  4. Business enterprises -- Computer networks

LOCATIONCALL#STATUS
Central Library (4th Floor)658.84 B617A CHECK SHELVES
Chula Business School Library658.84 B617A 2000 CHECK SHELVES