| Author | Birch, Alex |
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| Title | The age of e-tail : conquering the new world of electronic shopping / Alex Birch, Philipp Gerbert and Dirk Schneider |
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| Imprint |
Oxford : Capstone, c2000 |
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| Descript |
xix, 324 p. : ill. ; 24 cm |
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CONTENT
Strategies for the E-shopping age -- Four steps to E-shopping success -- Towards the digital economy
SUBJECT
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Internet
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Internet marketing
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Electronic commerce
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Business enterprises -- Computer networks
| LOCATION | CALL# | STATUS |
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| Central Library (4th Floor) | 658.84 B617A |
CHECK SHELVES
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| Chula Business School Library | 658.84 B617A 2000 |
CHECK SHELVES
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