Author | Birch, Alex |
---|
Title | The age of e-tail : conquering the new world of electronic shopping / Alex Birch, Philipp Gerbert and Dirk Schneider |
---|
Imprint |
Oxford : Capstone, c2000 |
---|
Descript |
xix, 324 p. : ill. ; 24 cm |
---|
|
CONTENT
Strategies for the E-shopping age -- Four steps to E-shopping success -- Towards the digital economy
SUBJECT
-
Internet
-
|
Internet marketing
-
|
Electronic commerce
-
|
Business enterprises -- Computer networks
LOCATION | CALL# | STATUS |
---|
Central Library (4th Floor) | 658.84 B617A |
CHECK SHELVES
|
Chula Business School Library | 658.84 B617A 2000 |
CHECK SHELVES
|