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TitleConsumer behavior
Author Leon G. Schiffman, Leslie Lazar Kanuk
Imprint Upper Saddle River, N.J. : Prentice-Hall International, c2000
Edition 7th ed
Descript xiii, 469, [27] p. : col. ill. ; 27 cm

CONTENT

Introduction: Introduction: diversity in the marketplace -- Consumer research -- Market segmentation -- The consumer as an individual: Consumer motivation -- Personality and consumer behavior -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings: Reference groups and family influences -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The consumer's decision-making process: Consumer influence and the diffusion of innovations -- Consumer decision making


Consumer behavior Motivation research (Marketing)

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8342 S333C 2000CHECK SHELVES
Chula Business School Library658.8342 S333C 2000CHECK SHELVES
Chula Business School Library658.8342 S333C 2000DUE 31-10-01
Chula Business School Library658.8342 S333C 2000CHECK SHELVES
Chula Business School Library658.8342 S333C 2000CHECK SHELVES
Communication Arts Library658.8342 S333C 2000CHECK SHELVES

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