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หน้าแรก Library Catalog (OPAC)

AuthorSherman, Andrew J
TitleFranchising & licensing : two ways to build your business / Andrew J. Sherman
Imprint New York : AMACOM, c1999
Edition 2nd ed
Descript xvl, 449 p. ; 27 cm

CONTENT

Management systems -- Legal and strategic issues -- Sales and marketing strategies -- Financial strategies -- Licensing and other alternatives to franchising


SUBJECT

  1. Franchises (Retail trade) -- United States
  2. License agreements -- United States

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8708 S553F CHECK SHELVES
Chula Business School Library658.8708 S553F 1999 CHECK SHELVES

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