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TitleFranchising & licensing : two ways to build your business
Author Andrew J. Sherman
Imprint New York : AMACOM, c1999
Edition 2nd ed
Descript xvl, 449 p. ; 27 cm


Management systems -- Legal and strategic issues -- Sales and marketing strategies -- Financial strategies -- Licensing and other alternatives to franchising

Franchises (Retail trade) -- United States License agreements -- United States

Central Library (4th Floor)658.8708 S553FCHECK SHELVES
Chula Business School Library658.8708 S553F 1999CHECK SHELVES

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