Franchising & licensing : two ways to build your business

Title	Franchising & licensing : two ways to build your business
Author	Andrew J. Sherman
Imprint	New York : AMACOM, c1999
Edition	2nd ed
Descript	xvl, 449 p. ; 27 cm

CONTENT

Management systems -- Legal and strategic issues -- Sales and marketing strategies -- Financial strategies -- Licensing and other alternatives to franchising

Franchises (Retail trade) -- United States License agreements -- United States

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658.8708 S553F	CHECK SHELVES
Chula Business School Library	658.8708 S553F 1999	CHECK SHELVES

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